Giving fans what they have long requested, the all-new My Player career mode allows fans to create their own ultimate NBA player and guide his every career move. NBA 2K10 raises the bar this season with the most realistic, stylistic, and feature-rich simulation experience ever available in the NBA 2K franchise - from gameplay to graphics, presentation and online features. “Being able to work on the greatest basketball game in the world has always been paramount for me, and now having that opportunity again is a blessing.” “It feels good to be back home with my 2K Sports family,” said Wang. Bringing a wealth of knowledge from his deep experience in successful basketball titles, Wang will join an already impressive group of developers working on the next iteration of the franchise. In addition to the monumental success of NBA 2K10, the development team at Visual Concepts will receive an added boost this upcoming season by welcoming back longtime NBA 2K gameplay producer, Mike Wang. “2K’s tireless attention to detail and dedication to giving fans the most authentic NBA simulation experience possible is what separates them from the competition, and it’s been great to be a part of that.” “2K Sports has been a world-class organization to work with, and we are both really excited about the incredible success this season with NBA 2K10,” said Kobe Bryant, 11-time NBA All-Star of the Los Angeles Lakers, and cover athlete for NBA 2K10. “We would like to thank all of our loyal fans for their dedicated support and look forward to the continued success of this title.” “We’re proud of what we’ve accomplished this year with NBA 2K10, and this milestone is another fantastic reason to celebrate the 10th anniversary of the NBA 2K franchise,” said Christoph Hartmann, president of 2K. With the all-new My Player career mode and critically acclaimed NBA Today feature, NBA 2K10 continues to be the #1 rated NBA simulation** for the ninth consecutive year. New York, NY – February 2, 2010 – 2K Sports announced today that the hugely popular and #1 selling basketball video game, NBA® 2K10, has sold over 2 million units worldwide, marking a phenomenal +60% increase in sales* over the same time period last year for NBA® 2K9. Refined gameplay mechanics and Artificial Intelligence (A.I.) also help to create a more realistic and action-oriented gameplay experience.10th Anniversary of NBA 2K franchise celebrates the new year with sales milestone All-new mini-games, from the bowling-style arcade game Alley-Oop, to contests such as the modified 5-on-5 game Give & Go, to new basketball-themed pinball tables, are all available to provide fast and engaging action that further adds to the stable of traditional and non-traditional basketball gameplay. NBA 09 The Inside introduces a number of new, quick action mini-games that players can enjoy anytime, anywhere. Elimiquest, a twist on the popular Conquest Mode, is available to let players take over the entire country while playing in the style of the Elimination mini-game. New this year is Franchise Mode, where players have the opportunity to take control of their favorite NBA team and make every decision from drafting players, to signing free agents, to managing player contracts. New this year is Franchise Mode, where players have the opportunity to take control of their favorite NBA Combining a blend of arcade and simulation basketball along with a host of unique mini-games, NBA 09 The Inside delivers an engaging NBA experience with quick action and fluid gameplay. Summary: Combining a blend of arcade and simulation basketball along with a host of unique mini-games, NBA 09 The Inside delivers an engaging NBA experience with quick action and fluid gameplay.
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